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			<guid><![CDATA[https://cpg-insider.com/uncategorized/sonni-is-rethinking-mineral-sunscreen-as-an-everyday-skincare-essential/]]></guid>
			<link><![CDATA[https://cpg-insider.com/uncategorized/sonni-is-rethinking-mineral-sunscreen-as-an-everyday-skincare-essential/]]></link>
			<title>SONNI Is Rethinking Mineral Sunscreen as an Everyday Skincare Essential</title>
			<pubDate><![CDATA[Wed, 21 Oct 2026 20:43:59 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/brands/khloud-is-making-protein-snacking-feel-less-like-a-trade-off/]]></guid>
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			<title>Khloud Is Making Protein Snacking Feel Less Like a Trade-Off</title>
			<pubDate><![CDATA[Fri, 16 Oct 2026 15:26:07 +0000]]></pubDate>
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			<title>Copixel Helps Beauty Brands Test Ad Creative Fast</title>
			<pubDate><![CDATA[Wed, 07 Oct 2026 20:52:44 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/brands/cozy-foods-built-by-love-born-in-crisis/]]></guid>
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			<title>COZY Foods: Built by Love, Born in Crisis</title>
			<pubDate><![CDATA[Fri, 25 Sep 2026 07:08:35 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/brands/tommy-popcorn-daring-flavors-no-apologies/]]></guid>
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			<title>Tommy Popcorn: Daring Flavors, No Apologies</title>
			<pubDate><![CDATA[Fri, 04 Sep 2026 01:08:51 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/brands/what-suerte-tequilas-founder-learned-after-13-years-in-a-crowded-category/]]></guid>
			<link><![CDATA[https://cpg-insider.com/brands/what-suerte-tequilas-founder-learned-after-13-years-in-a-crowded-category/]]></link>
			<title>What Suerte Tequila’s Founder Learned After 13 Years in a Crowded Category</title>
			<pubDate><![CDATA[Wed, 24 Jun 2026 18:39:01 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/brands/everyday-dose-review-the-mushroom-coffee-built-for-people-who-actually-love-coffee/]]></guid>
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			<title>Everyday Dose Review: The Mushroom Coffee Built for People Who Actually Love Coffee</title>
			<pubDate><![CDATA[Thu, 14 May 2026 16:53:48 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/partners/buffabrand-ecommerce-brand-growth-partners/]]></guid>
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			<title>buffaBRAND: The Buffalo eCommerce Growth Partner Helping Brands Win on Amazon, Walmart, and Shopify</title>
			<pubDate><![CDATA[Thu, 14 May 2026 15:49:12 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/brands/echo-water-review-the-science-first-hydrogen-water-company-setting-the-standard/]]></guid>
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			<title>Echo Water Review: The Science-First Hydrogen Water Company Setting the Standard</title>
			<pubDate><![CDATA[Wed, 13 May 2026 14:04:52 +0000]]></pubDate>
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			<title>Mozi Wash Is Rebuilding Laundry Like a Beauty Category</title>
			<pubDate><![CDATA[Tue, 21 Apr 2026 15:51:34 +0000]]></pubDate>
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			<title>Balkin Nutrition: The Product Development Partner Behind the Next Generation of Functional CPG Brands</title>
			<pubDate><![CDATA[Tue, 14 Apr 2026 18:40:38 +0000]]></pubDate>
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			<title>Refersion</title>
			<pubDate><![CDATA[Wed, 25 Mar 2026 16:11:51 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/brands/clean-energy-the-clean-label-performance-pouch-replacing-ultra-processed-sports-drinks/]]></guid>
			<link><![CDATA[https://cpg-insider.com/brands/clean-energy-the-clean-label-performance-pouch-replacing-ultra-processed-sports-drinks/]]></link>
			<title>Clean Energy: The Clean Label Performance Pouch Replacing Ultra Processed Sports Drinks</title>
			<pubDate><![CDATA[Tue, 24 Mar 2026 17:36:52 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/brands/muffits-the-clean-protein-forward-muffin-built-from-conviction-not-compromise/]]></guid>
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			<title>Muffits: The Clean, Protein-Forward Muffin Built From Conviction, Not Compromise</title>
			<pubDate><![CDATA[Fri, 06 Mar 2026 18:57:35 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/brands/mood-up-is-the-chocolate-milk-brand-that-finally-grew-up-with-us/]]></guid>
			<link><![CDATA[https://cpg-insider.com/brands/mood-up-is-the-chocolate-milk-brand-that-finally-grew-up-with-us/]]></link>
			<title>Moo’d Up Is the Chocolate Milk Brand That Finally Grew Up With Us</title>
			<pubDate><![CDATA[Fri, 06 Mar 2026 18:56:40 +0000]]></pubDate>
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			<title>HYLI Drops: The Electrolyte Cocktail Hack Rewriting the Night Out Tradeoff</title>
			<pubDate><![CDATA[Fri, 06 Mar 2026 18:27:30 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/brands/sharkbite-hydration-the-founder-story-behind-an-engineer-built-hydration-system/]]></guid>
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			<title>SharkBite Hydration: The Founder Story Behind an Engineer-Built Hydration System</title>
			<pubDate><![CDATA[Fri, 20 Feb 2026 23:10:29 +0000]]></pubDate>
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			<title>Contact</title>
			<pubDate><![CDATA[Sat, 07 Feb 2026 21:25:16 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/]]></guid>
			<link><![CDATA[https://cpg-insider.com/]]></link>
			<title>Insights Into CPG Brands &amp; Trusted Growth Partners</title>
			<pubDate><![CDATA[Fri, 06 Feb 2026 19:44:38 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/brands/vivi-toothpaste-is-rethinking-whitening-with-enamel-first-oral-care/]]></guid>
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			<title>Vivi Toothpaste Is Rethinking Whitening With Enamel-First Oral Care</title>
			<pubDate><![CDATA[Fri, 06 Feb 2026 19:05:38 +0000]]></pubDate>
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			<link><![CDATA[https://cpg-insider.com/about/]]></link>
			<title>About CPG Insider</title>
			<pubDate><![CDATA[Fri, 30 Jan 2026 05:35:05 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/partners/minerva-creative-co-strategy-led-branding-packaging-for-emerging-cpg-and-dtc-brands/]]></guid>
			<link><![CDATA[https://cpg-insider.com/partners/minerva-creative-co-strategy-led-branding-packaging-for-emerging-cpg-and-dtc-brands/]]></link>
			<title>Minerva Creative Co.: Strategy-Led Branding &amp; Packaging for Emerging CPG and DTC Brands</title>
			<pubDate><![CDATA[Thu, 29 Jan 2026 20:34:15 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/feature-your-brand/]]></guid>
			<link><![CDATA[https://cpg-insider.com/feature-your-brand/]]></link>
			<title>Feature Your Brand</title>
			<pubDate><![CDATA[Thu, 29 Jan 2026 19:20:19 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://cpg-insider.com/brands/primal-glo-review-an-emerging-tallow-skincare-brand-built-from-uncommon-ideas-and-personal-experimentation/]]></guid>
			<link><![CDATA[https://cpg-insider.com/brands/primal-glo-review-an-emerging-tallow-skincare-brand-built-from-uncommon-ideas-and-personal-experimentation/]]></link>
			<title>Primal Glo Review: An Emerging Tallow Skincare Brand Built from Uncommon Ideas and Personal Experimentation</title>
			<pubDate><![CDATA[Wed, 28 Jan 2026 22:45:08 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/brands/ranchers-chips-rediscover-the-crunch-and-the-ingredients-that-matter/]]></guid>
			<link><![CDATA[https://cpg-insider.com/brands/ranchers-chips-rediscover-the-crunch-and-the-ingredients-that-matter/]]></link>
			<title>Rancher’s Chips: Rediscover the Crunch—and the Ingredients—that Matter</title>
			<pubDate><![CDATA[Tue, 20 Jan 2026 22:15:49 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/brands/strength-genesis-built-by-experience-proven-by-results/]]></guid>
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			<title>Strength Genesis — Built by Experience, Proven by Results</title>
			<pubDate><![CDATA[Tue, 20 Jan 2026 22:15:22 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/brands/storytime-toys-where-books-become-worlds/]]></guid>
			<link><![CDATA[https://cpg-insider.com/brands/storytime-toys-where-books-become-worlds/]]></link>
			<title>Storytime Toys — Where Books Become Worlds</title>
			<pubDate><![CDATA[Tue, 20 Jan 2026 21:32:53 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/brands/rethinking-the-protein-bar-one-whole-food-ingredient-at-a-time/]]></guid>
			<link><![CDATA[https://cpg-insider.com/brands/rethinking-the-protein-bar-one-whole-food-ingredient-at-a-time/]]></link>
			<title>Rethinking the Protein Bar, One Whole Food Ingredient at a Time</title>
			<pubDate><![CDATA[Tue, 20 Jan 2026 14:47:49 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/brands/ugly-sleep-club-review-collagen-vitamin-infused-mouth-tape-for-better-sleep/]]></guid>
			<link><![CDATA[https://cpg-insider.com/brands/ugly-sleep-club-review-collagen-vitamin-infused-mouth-tape-for-better-sleep/]]></link>
			<title>Ugly Sleep Club Review: Collagen &amp; Vitamin-Infused Mouth Tape for Better Sleep</title>
			<pubDate><![CDATA[Mon, 19 Jan 2026 18:59:12 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/brands/flintts-mints-the-flower-that-makes-your-mouth-water/]]></guid>
			<link><![CDATA[https://cpg-insider.com/brands/flintts-mints-the-flower-that-makes-your-mouth-water/]]></link>
			<title>Flintts Mints: The Flower That Makes Your Mouth Water</title>
			<pubDate><![CDATA[Mon, 19 Jan 2026 18:59:11 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/brands/vaca-chips-review-beef-tallow-tortilla-chips-without-seed-oils/]]></guid>
			<link><![CDATA[https://cpg-insider.com/brands/vaca-chips-review-beef-tallow-tortilla-chips-without-seed-oils/]]></link>
			<title>Vaca Chips Review: Beef Tallow Tortilla Chips Without Seed Oils</title>
			<pubDate><![CDATA[Mon, 19 Jan 2026 18:59:10 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/brands/organic-muscle-raising-the-standard-for-clean-performance-nutrition/]]></guid>
			<link><![CDATA[https://cpg-insider.com/brands/organic-muscle-raising-the-standard-for-clean-performance-nutrition/]]></link>
			<title>Organic Muscle: Raising the Standard for Clean Performance Nutrition</title>
			<pubDate><![CDATA[Mon, 19 Jan 2026 18:59:09 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/brands/kava-haven-raising-the-zero-proof-bar-with-kava-infused-spirit/]]></guid>
			<link><![CDATA[https://cpg-insider.com/brands/kava-haven-raising-the-zero-proof-bar-with-kava-infused-spirit/]]></link>
			<title>Kava Haven: Raising the “Zero-Proof” Bar with Kava-Infused Spirit</title>
			<pubDate><![CDATA[Mon, 19 Jan 2026 17:41:57 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/brands/granolaful-review-mediterranean-inspired-granola-built-for-flavor-protein-and-fiber/]]></guid>
			<link><![CDATA[https://cpg-insider.com/brands/granolaful-review-mediterranean-inspired-granola-built-for-flavor-protein-and-fiber/]]></link>
			<title>Granolaful Review: Mediterranean-Inspired Granola Built for Flavor, Protein, and Fiber</title>
			<pubDate><![CDATA[Mon, 19 Jan 2026 17:30:59 +0000]]></pubDate>
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			<pubDate><![CDATA[Fri, 16 Jan 2026 19:36:53 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/partners/rm-design-studio-type-driven-branding-packaging-for-modern-cpg-and-culture-brands/]]></guid>
			<link><![CDATA[https://cpg-insider.com/partners/rm-design-studio-type-driven-branding-packaging-for-modern-cpg-and-culture-brands/]]></link>
			<title>R&amp;M Design Studio: Type-Driven Branding &amp; Packaging for Modern CPG and Culture Brands</title>
			<pubDate><![CDATA[Fri, 16 Jan 2026 07:12:37 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/partners/channeled-amazon-marketplace-management-for-profitable-growth/]]></guid>
			<link><![CDATA[https://cpg-insider.com/partners/channeled-amazon-marketplace-management-for-profitable-growth/]]></link>
			<title>Channeled: Amazon Marketplace Management for Profitable Growth</title>
			<pubDate><![CDATA[Thu, 15 Jan 2026 20:53:37 +0000]]></pubDate>
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			<guid><![CDATA[https://cpg-insider.com/brands/boroux-water-filter-review-the-legacy-gravity-system-formerly-known-as-berkey/]]></guid>
			<link><![CDATA[https://cpg-insider.com/brands/boroux-water-filter-review-the-legacy-gravity-system-formerly-known-as-berkey/]]></link>
			<title>BOROUX Water Filter Review: The Legacy Gravity System Formerly Known as Berkey</title>
			<pubDate><![CDATA[Thu, 15 Jan 2026 20:51:22 +0000]]></pubDate>
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